Walking Tree
A stunning visual experience that put the spotlight where it should be – on the product
Described by their website as a “collection of leaders, creators and innovators crafting a meaningful response to the traditional jewellery creation process”, Walking Tree is a brand with the wearer at the center. Every piece coming from the Walking Tree stables is a testimony to their innovative design and impeccable craftsmanship, and the passion of creating fine jewellery. So, when a brand like that wanted to create an experience, it had to not just match, but exceed expectations.
The Doha Jewellery & Watch Exhibition is a coming together of all that is high-profile – a seat of glamour, exclusivity, beauty and unique craftsmanship. For Walking Tree to exhibit their pieces at such a gathering called for something equally distinct. Wishing to be seen as a jewellery designer and manufacturer rather than a retailer, the Exhibition served as a perfect launchpad for Walking Tree’s capabilities.
The visual sense took precedence, and we set off to create an experience that would not just showcase the pieces but emphasise the exactitude that went into creating them. The same logic was applied to the brand’s window displays at their Mumbai store.
The design brief? Simple – let the piece take centerstage.
We took ‘precision’ as a guiding word for every effort in creating this experience. The material, the techniques, the textures – everything needed to speak of an obsessive attention to detail. We started with a 3D model of the final piece; this allowed us to visualize how the finished display would perform in different light settings and viewing angles, always giving attention to the jewellery. MDF served as a base material, which was laser cut and treated with resin. The little laser-cut charms were meticulously glued to the base board, which, when the piece was completed, gave it a youthful, vivacious vibe.
We deliberately chose high-precision machines and techniques, and muted colours to serve as a blank canvas for the jewellery to shine, and complement the precision craftsmanship involved in its creation. Where other providers would have created something flashy for a ‘big launch’ feel, we stuck to the basics – let the product shine rather than the surroundings.
In the end, we created an experience that elevated the product and the brand to a visually stunning experience – just as the jewellery it intended to showcase.
Services
Logo Development
Creative concept
Copywriting
